Research Proj. Part 2

I would like to do my assignment on American Airlines. Specifically, how their advertising changed through the decades and in face of big historical events such as 9/11.

Sources:

The Advertising Age Encyclopedia of Advertising Vol. 1/ New York: Fitzroy Dearborn, 2003

Goodrum, Charles; Advertising in America: the First 200 Years; New York 2000

Riggs, Thoman; The Encyclopedia of Major Marketing Campaigns; Detroit: Gale Group, 2000

Heimann, Jim; All-American Ads: Taschen, 2001 *misceleneous decades