2. Each section in the essay has their own thesis, however all if the thesises contribute to the overall argument of the essay. For example, the first one, “Men on Display” introduces the concept of men in advertising and sets the tone and overall themea of the essay. The most satirical of her sections begins with the section, “Honey, What Do I Wear” goes on todiscuss the juxtaposition of societal thinking of what men should think like andwhat the industry is trying to impose upon them. I like how she organized the essay so that one argument seemed to give way to another.

3. Bordo makes the distinction that women are led to believe that they should be aesthetically perfect in the eyes of others, thus they have more pressure to dress and appear completely in style. However, the men, in society’s eyes are not supposed to care about the looks and gazes of others, they are supposed to be independent of scruitiny and dress how they wish. Bordo shows that this is not realistic, that men are scruitinized just as women are and that media also puts pressure on a man to dress and behave a certain way. I agree with Bordo on the point that there is pressure on both sexes to act and appear a certain way, which influences how many people behave.




Research Paper Topic

October 25, 2006

For my research paper I would like to research airplane travel advertisments and media. I think it would be interesting to see how airplanes are presented after their creation, moving into public transportation and the changes in advertising airfare after 9/11 and other events.

Kotex Ads

October 11, 2006

Both of the ads use the motive of being a “proper woman” as a reason to buy their product. The first in the context of teaching proper societal behavior, the second by enhancing the woman’s sexuality at a point in the month where she feels the least sexual. Each add exists within the social context of that particular decade. The first article comes from the 1950’s, where “women’s issues” were not to be discussed and everyone had to behave in the proper “Leave it to Beaver”family way. Thus, in this ad, the actual advertising for pads occupies very little of the ad, and the rest of it is overshadowed by the photographs and the writting, so that it seems more family friendly than pads. The second ad is far more in one’s face about what it is selling, and the message isn’t hidden as in the first ad. In the context of the time period, women’s issues had been brought more to the forefront and pubesant education had started being introduced, so the whole concept of the period wasn’t as taboo is society. This ad attempts to romanticise the menstral cycle by using the drawing of a very attractive woman appearing half-dressed. It’s as if this ad is telling women to be more relaxed and beautiful during their period, which is typically the opposite of what they really feel, by buying the product.


image courtesy of: http://www.kimberly-clark.com/images/kotex_70s.gif
This ad is from the same time as the second one, though it paints an entirely different picture than the one of the beautiful model. When women first see this, they laugh because they can’t help but agree witht he shirt. This provides a more understanding view and that since Kotex understands what the woman is going through, then women should buy Kotex. This is very different from the previous ad which portrays and ideal of beauty rather than understanding.


image courtesy of: http://www.americanartarchives.com/nurick_kotex_cos42jun.jpg

This image, created during World War 2 creates a very patriotic image of the period. This ad tells women, “since you have to go to work for your country, then buy kotex so you won’t be inconvenienced by a period”. The war-time placement of the ad makes it completely different from the other ads in that it not only sells a product but it promotes patriotism.

Douglass Reading Questions

October 4, 2006

1. In the images she describes, she uses descriptions of “womanly” that stem from the traditional societal expectations of what “womanly” is, and how it changes through the decades. For example, the more traditional views of “lady like” or “womanly” behavior it references the stay-at-home wife and mother who happily takes care of her house, husband and children, and who is always supportive and the background. However, once women started working, she shows how this image progresses into adding another role or working wife/mother who then has to come home after work and perform these wifely duties. Along with the duties, Douglass talks about how women must also comform to the ideals of beauty and youth, as through her talks about collagen and buns of steel, in order to be considered “womanly”.

2. According to Douglass, the media is responsible for shaping societal expectations of what a woman’s body should be like. Once it shakes these expectations, then it becomes the near societal norm, thus influencing what women believe they have to do, or have to wear, or have to behave. What could be at stake in this is the individulaity of a woman and her independence of thought based on societal pressures.

October 1, 2006

03n_arquette_narrowweb__200x298.jpgfemaleadvert1.jpgPhoto by: Herb Ritts

This advertisement for its photography goes against the grain in what Douglass’ essay is that this is a photograph of an elderly woman not attempting to look younger or regain a figure. The woman in this photograph is simply living in the body that she has.

03n_arquette_narrowweb__200x298.jpg Photo: nbc.com

This photograph is an alternative is an alternative representation of a woman because, this woman is advertising a popular show in primetime. Whereas most titular female characters are as Susan Douglass metions in her essay, this one is different. This woman plays a middle aged homemaker who is fine with how she looks and her station in life. She doesn’t obssess with getting thinner and is considered famous despite the fact that she is not model thin with a perfect body.

osh_alalsl_work_media_maud_duncan_sm.jpgPhoto: Arkansas History Commission, unknown photographer

This photograph shows an elderly woman who is self sufficient and not obssessed with being pretty, as she is dressed quite practically and simply. In Douglass’ essay, she talks about how women toe the line of having to be the ideal woman and having jobs of their own. In this photo, the elderly woman has crossed the line and become selfsufficient in that she has her own job.

030606-grannyrobbery-200.jpgPhoto: bbc.co.uk

This photograph shows an elderly woman going completely against the grain of society and becomming a criminal. THis is a far cry from attempting to cover up the ageing process or being fit or being an “ideal” woman.

yurikochiyama.gifPhoto: Associated Press

This photograph shows an elderly woman standing up for what she believes in, and helping others. Rather than working on helping her family or being at home, she is out among the public being active in her own way, rather than being selfconscious.