Research Project Part Three

November 15, 2006

1. American Airline’s creation of the Frequent-Flier miles program completely revolutionized the airline industry and the way that airlines advertised to consumers. Created as way to save the airline after the deregulation in the late 1970’s, the frequent flier program quickly saved the commercial industry and was adopted by most commercial companies. The very risky manuver managed was far more successful than anticipated and continues through today.

2. I expect to discover how deregulation hurt the industry and how the rewards program was thought of and implemented. I also expect to find how the frequent flier mile program changed over time, such as though cooperation with businesses and credit card companies.

3. Encyclopedia of Major Marketing Campaigns

It goes into pretty good detail on the beginings of the AAdvantage Program (frequent flier), and how it was the first to be created. It also gives some background context for the beginning of the program, and the program’s affects and competition.

“New Airline Figures Show Unused Awards Mounting” Wall Street Journal 15 July 1987

This article shows the popularity of the program, and the looming worry that it would eventually cause the downfall of the airline industry. It also shows how airlines make a larger profit from frequent flier program due to unused miles.”

“American Air, Pan Am Drop Joint Program” Wall Street Journal 17 August, 1987

This article shows changes in the frequent flier program due to changes in cooperation between companies.

4. I simply need to compile more research before i write the paper.

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7 Responses to “Research Project Part Three”

  1. varinz said

    Are you not concentrating on September 11th’s impact anymore? Does this mean that you are going to look at one tactic they used? Are you sure this will be enough material, only talking about frequent flyer miles? Other than that you’ve done a lot of good research so far. I look forward to reading your paper. Also, Airlines are doing badly again, due to 9/11, what are they doing now to try and draw customers back?

  2. kkellehe said

    I’m very interested to see how your research paper turns out. You have a very original topic that’s very relevant today. You seem to have done a good amount of research so far, and have some solid sources. However, you seem to have changed your topic from September 11’s impact on the airline industry. Any reason?

  3. krysta said

    Your argument has been very narrowed downed since your original idea of september 11th. I like the topic you have decided to do, and it will be interesting. It seems as though you have done a good amount of research so far and I’m not sure there is a lot more you could include with what to look up. The factors that have come along with businesses and credit card companies is a nice aspect to include. Overall I think your paper will be very straight forward, and you do have good points.

  4. kfitz said

    I like how you aren’t completely focusing on September 11th in your paper. There is so much more to the airline industry, and I think it is smart of you to focus on frequent flier miles, because theres a lot of advertising potential there. Yay for you!

    kfitz

  5. rachell said

    – your argument is very clear and easy to follow. it’s not too broad at all! good job.

    -Looks like you’ve done alot of research with the articles and the encyclopedia

    -your sources seem reliable and reflective of your argument.

    -i don’t really know what recommendation to make, seems like you’re going in the right direction. i would like to read your paper i didn’t know that frequent flier miles came about like that!

  6. Vincent said

    Very good idea for a topic. Creative and interesting. You have plenty of good thoughts. Masybe put in some more sources and broaden on your ideas. Other than that everything sounds great. It should be an interesting essay and i would like to read it. I am very intersted in airplanes and the airlines.

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